Digital Marketing
I have been a firm believer in paid advertising having relied on it many years to build my online businesses. For me, the idea of getting free traffic has never been a reliable choice since getting free visitors has never proven to be a definite traffic strategy. Why? Well simply put, the conversions from free […]
We just recently finished up the Digital Sumo 2017 live event (held in downtown Toronto) and it was filled with incredible content. Close to 100 people attended the live event and we missed some attendees who were not able to come at the last minute due to Hurricane Irma. I started Friday (Day 1) off […]
The key to building a sustainable online business is by building a high converting back-end. This will allow you to buy more front-end traffic and scale your business. A high-converting back-end allows you to: * Increase the average transaction value * Build a recurring income * Sell multiple items * Buy more paid traffic At […]
A common flaw many marketers make when approaching an audience is, they miss the target by using a point blank selling message. However, the classic direct sales pitch formulas that used to work are not effective as they once were. Prospects have become much more intelligent in their buying behaviors and can recognize when being […]
Connecting with your email audience lives or dies based on the follow-up induction period you have in place. This initial list bonding time-frame is critical for converting members into faithful followers or losing their interest too early in the game. With a direct line of follow-up email communications, you can penetrate your message to new […]
The word is out – free traffic is not really free. But, how can that be true when we’ve been taught search engines will send us free traffic? Fact: There is no such thing as free when it comes to web traffic. Sure you can end up with visitors to your site, but there are […]
When your competition is dominating the market, you still want your piece of the action but may feel defenseless when it comes to getting your share. While there’s no real way to dissect the competition’s success model at the surface level, there’s a surefire way to get inside their digital walls to see what’s working […]
If there is any place left that still has a good level playing field, it’s YouTube. Many videos are posted for fun, entertainment, informative or as “how-to” style videos, etc. While the types of content range from anything and everything you could ever imagine and beyond, the vastness of YouTube is astounding. Just about every […]
When it comes to creating authority, there are certain factors that can allow you to build trust and bonding with your audience where you can eventually develop them into your own tribe. When you have your own online tribe, this is when things can become lucrative for you. It’s a main reason that drives experts […]
Having a well-written and concise sales letter or opt-in page can raise conversions dramatically and using bullet points help marketers organize and present information more effectively. One of the experiments that we conducted was on our optin pages for a free report, which we were giving away as a lead magnet. The information that listed […]